What is Traditional Marketing?

Traditional marketing is any marketing type that isn’t online. This includes print, broadcast, telephone, direct mail, and outdoor advertising such as billboards. This marketing method helps you reach the right audience, from newspapers to radio.

Traditional marketing is one of the oldest marketing methods. It’s also one of most studied. Because it is tried and true, traditional marketing is favoured by marketers. Everybody encounters traditional marketing at some point in their daily lives, whether they are receiving the mail or reading the newspaper.

Local marketing is important. If ads are physical, they can be retained for a longer time. It’s also easier to reach people through traditional marketing than via online marketing.

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What is Digital Marketing?

Digital marketing, on the other hand, is digital marketing. Any marketing that a company does online, including paid social media ads and email marketing. The cultural, technological, and societal changes around us have made digital marketing wildly popular. 

The way we market is changing as the world becomes increasingly digital. Digital marketing is often more cost-effective than traditional marketing, and it allows you to reach your target audience more directly.

Businesses today need digital marketing. Online shopping has become a common practice for consumers. Just this week, I have searched for lunch places, priced couches, and found an eye doctor online.

Traditional marketing has its disadvantages. Traditional marketing is not the best option because businesses don’t have much interaction with consumers to who they sell their products to. Twitter is not a good way to tweet Macy’s and ask if grey duvet covers are available at your store.

Traditional marketing is also seen as unstable by some marketers. Once a print advertisement is published, you can’t make any changes to it. You can’t edit a print ad once it’s out, even if the discount was incorrectly recorded in the radio ad.

Traditional marketing remains a viable and effective way to market certain businesses. Digital marketing is a growing revenue driver. In fact, businesses reported that half of the revenue is influenced by social selling.

Recently, 50% of marketers said they believe digital marketing has an edge over traditional because interactive digital marketing opens with customers. Businesses have complete control over their audience growth and can see the real-time results from each campaign. And with inbound marketing, consumers find the business, not the other way around.

Disadvantages to digital marketing do exist, however. Digital marketing is dependent on technology, and sometimes technology fails. If social media sites are down and social media marketers have posts that need to go live, there is only one solution: wait it out.

Security is another issue that social media sites are now facing. Since the Facebook scandal in which the private information contained in 87 million profiles was leaked, other platforms have taken strict measures to make sure users’ information is private. Businesses must also consider the legalities of marketing.

Each update to a social media platform is a learning curve for marketers and developers. These curves require time away from your day to learn and integrate into future strategies.

Can They Work Together?

In short, absolutely. The debate is as old as time and will continue to be discussed for many years. Both marketing strategies have their place and time.

Let’s return to Macy’s example. You can’t DM a Macy’s printed ad. However, you can follow them on Socials and sign up for their automated email. The information is shared between the older woman, who likes coupons and flyers in the mail, and her younger daughter, who prefers social marketing and email.